Loan form process
UX/UI
UX Writnig
Product overview
Loan simulator makes getting a loan easy and quick. You can choose how much you want to borrow and for how long using simple sliders. The site instantly shows your monthly payment, so you know what to expect. The form is short and user-friendly, helping you apply in just a few steps. It’s designed for people looking for a clear, fast, and hassle-free way to check loan offers online.
Problem statement:
Emotional hesitation toward loans
Customers view loans as both necessary and stressful, particularly online, where trust is critical.
Highly competitive market
SCB competes with well-established banks and fintechs offering similar products.
Low brand awareness
The lack of differentiation between SCB and SBP is a recurring issue. Customers often fail to distinguish between the two, impacting SCB’s ability to own its unique value proposition.
UX
Simplified form design
The updated loan form features progress indicators to guide users step by step, improving clarity and reducing uncertainty. An interactive slider allows users to easily adjust loan amounts and terms, enhancing usability. Real-time calculation instantly displays monthly installments, helping users make informed decisions. The form also includes minimal input requirements, streamlining the process and reducing friction. Together, these changes simplify the user experience, making loan applications faster, clearer, and more intuitive.
UI
Design for NL automation
Layout for an automated newsletter campaign should prioritize simplicity and clarity to reduce cognitive overload for users. Generous use of white space will ensure the content feels ease to assimilate, providing visual breathing room that allows users to easily scan and process information.
